Voice commerce, or "voice commerce" in English, which allows users to carry out Purchases via conversational interfaces, could quickly democratize and enter companies. This is in any case the prediction of the Federation of e-commerce and distance selling (Fevad) in his last " News Innovation “, based on the opinions of several specialists and numerous study reports. According to these sources, the arrival of generative AI such as ChatGPT and technologies promoting more fluid conversations should allow purchases in voice mode to take off. While Sap working on the subject order with your voice » for several years, the Ariba solution is already compatible with this type of functionality, for example to help buyers identify products or source new suppliers.
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Voice commerce, also known as “voice commerce” in English, is a method that allows users to make purchases using conversational interfaces. According to the Federation of e-commerce and distance selling (Fevad), this practice could quickly become common and be adopted by companies. This prediction is based on the opinions of several specialists as well as numerous study reports. According to these sources, the emergence of generative AI such as ChatGPT and the advancement of technologies promoting more fluid conversations should propel voice shopping to new heights.
One of the companies at the forefront of this evolution is SAP, which has been working on the subject of “order with your voice” for several years. The efforts of its teams are focused on the development of solutions compatible with voice commerce. For example, the Ariba solution is already available with this type of functionality, allowing buyers to identify products or source new suppliers using just their voice.
The integration of voice commerce in the business domain would open new perspectives for companies, providing a more convenient and faster shopping experience for customers. It would be possible to place orders, search for products and manage transactions simply by using voice. This development could also reduce friction and obstacles during purchasing processes, thus improving efficiency and customer satisfaction.
In conclusion, voice commerce is about to become a reality for businesses. With advances in generative AI and natural conversation technologies, voice shopping will become increasingly common. Businesses that embrace this trend and adopt solutions that support voice commerce will be well positioned to deliver a modern and innovative shopping experience to their customers.